Yankees star Aaron Judge hit his 62nd home run of the 2022 MLB season last night, setting the single-season record for the American League and surpassing former Yankees player Roger Maris’ record of 61. Prior to the Yankees game against the Rangers, where Judge achieved...
On June 19th, Matt Fitzpatrick, a 27-year-old pro golfer, experienced a major career victory when he triumphed at the 2022 U.S. Open Championship. Although this is the first major victory of his career, Fitzpatrick is no stranger to winning. He has won professional golf tournaments...
“The Great Resignation,” a term coined to describe the current labor market shortage and record-breaking employee transition rates, is posing challenges to business executives and HR professionals across the nation. In March of this year, 4.5 million Americans quit or changed jobs while employers posted...
My Backstory on Marketing Podcast is live! Twice per month, I will sit down with an expert guest to discuss the trends in marketing analytics. In the inaugural episode, I interview Jamie Turner. Jamie talks about his latest book, An Audience of One Drive Superior Results by Making...
As marketing becomes more data-driven, marketers must be aware of the common data fallacies that hinder decision-making and prevent data from positively impacting marketing operations. Here are the top three fallacies to address today. Fallacy 1: Only Use Online Data for Analytic Processes We all know that...
I sat down with Jay Kingley, the President of Centricity Network, on the company's Best Kept Secret podcast. We discuss the art of measuring marketing effectiveness. During our chat I address: Why even big brands measure marketing effectiveness incorrectly The challenge of data-driven marketing How to...
MMA Global released its annual multi-touch attribution survey earlier this month. They found three major obstacles marketers encounter when implementing multi-touch attribution (MTA) models. 1) MTA Data Obstacles A majority of marketers (89%) say that issues with data hinder their ability to implement a good multi-touch attribution...
Adverity's Marketing Analytics State of Play report identifies the top three challenges for marketers and data analysts in the US, UK, and Germany. The company surveyed 964 marketers in total. Here is a summary of their findings and what marketers and data analysts can do...
Artificial intelligence is not artificially intelligent. Is there artificial intelligence in artificial intelligence? Unfortunately, there isn't. Artificial intelligence is just a computer taking data and using its programming to analyze it. We can't present a computer with a data set and have it give a result...
How can marketers ensure that their marketing analytics projects are successful? I believe there are four phases of a successful marketing analytics project: Define the scope of the business question Gather good data Choose the right analytics model Apply the insights to your marketing operations Watch the...
